This Has Got to be a First. A company is actually issuing a press release to announce that it has filed trademark applications with the USPTO. From the release: "Unique Pizza and Subs Corporation a Delaware Corporation, has taken a significant step to establish its brand nationally. Trademark applications have been filed for Unique Pizza and Subs' signature line 'Anything But Ordinary.' The line appears in marketing and promotional materials being used nationwide. The line was developed as part of the Delaware Corporation's bold effort to position itself as one of the industry's most successful concepts."