Tuesday, March 21, 2006

Why You Should Talk to the Marketing Folks Before Sending a C&D... Reuters reports that "Showbiz unsure if YouTube a friend or foe." From the article:
However, the relationship between this Internet upstart and Hollywood isn't as adversarial as you might assume. For every corporate lawyer firing off angry letters to YouTube, there are two more executives exploring potential partnership opportunities -- maybe even an outright acquisition.

What's more, YouTube execs claim that these conflicting legal and promotional imperatives often unknowingly emanate from the same company.

'There's been a few examples of marketing departments uploading content directly to the site, while on the other side of the company their attorney is demanding we remove this content,' YouTube co-founder Chad Hurley says.

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