Thursday, August 05, 2004

Should You Kill Off Your Brands? BrandChannel reports in "Forcing Brands into Early Retirement." One question though: How does one truly "retire" a brand while keeping "[l]egal rights to the discontinued brand . . .lest the dead brand later come back as a rival" without committing fraud on the PTO, or at the very least making it vulnerable to a cancellation proceeding?

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