Sounds Familiar. Law.com reports that "Jimi Hendrix Steals Show at Ocean Tomo's IP Auction." From the article: "The air seemed to seep out of the room when the trademarks and brand names came up for sale. Only two of 16 lots were sold. One buyer paid $1.2 million for a group of trademarks to the term 1-800-YELLOWPAGES. Meanwhile, the term 'OTI.com,' sold by IBM, brought in a measly $15,000."