Somehow, I Doubt We'll be Seeing Paul McCartney Chicken in the Grocery Store. Sounds more like the typical European practice of covering a broad array of goods in the application. (Which has the potential for untold mischief in the U.S. under Medinol.) Reuters reports that "Paul McCartney seeks to register name as trademark." From the article: "In addition to vegetarian items, he is also seeking permission for the name on meat, fish, poultry and game."