Why You Would Ever Bring a Trade Dress Suit in the Second Circuit is Beyond Me. As a plaintiff, the only jurisdiction I can think of that I'd rather be in less than the Second Circuit is the Seventh. And this is why. From the article, entitled "Vuitton Loses Dooney-Bourke Trademark Bid": "Louis Vuitton created a new look and now seeks to preclude others from following its lead," Scheindlin said. "If Louis Vuitton succeeds, then it will have used the law to achieve an unwarranted anticompetitive result ... the objective of trademark law is not to harm competition."