So Where's the Trademark Usage? I predict another verdict similar to the one involving Slip 'n' Slide. E!Online reports in ""Heroes" Lawsuit Down the Drain." From the article: "Emerson, obviously concerned that the series' 14.1 million viewers last week were busy looking at the disposal brand instead of Claire the cheerleader's bloody hand, claimed in its petition that NBC Universal Television Studios didn't have the right to show the St. Louis-area company's In-Sink-Erator product and is looking to prohibit any further use by the network of the Emerson trademark."