Sunday, October 23, 2005

Law School Exam Question: What is a Web Site's Liability for the Ads it Carries? Just came across an ad for this product on a political blog that I won't name here. Of course, the information on the legality of Absinthe contained on this web site is incorrect, as Customs prohibits the importation of Absinthe. So what duty does the unnamed political blog have for the content of the web site being advertised on the blog's site? (I note that the ad is not supplied by Google or another service that automatically serves up ads based on the keywords located on that site. Instead, its through the BlogAds service, which claims to allow you to decide which ads appear on your web site.) Does the statement on the ad submission form that "All ads are subject to publisher's approval. If the ad is rejected, your money will be refunded via Paypal." affect the analysis?

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