You'd Think Companies Would Have Learned Better By Now. Law.com reports that "Biopharm Company Alleges Rival Used Trademark in Web Site Metatags." From the article: "In an attempt to lure Internet traffic away from competitors, a Coral Gables, Fla., biopharmaceutical company allegedly embedded trademarked names of five other biopharmaceutical companies in the coding of its Web site, a South Carolina company alleges in a suit filed in Miami."