Invasion of the Persona Snatchers First comes this report that Mr. T is suing Best Buy for diminishing the value of the "unique persona that [Mr. T] developed for [more than] 20 years and is of great economic value to him" by making him look like a fool for boxing "middle aged, balding, out-of-shape" Best Buy customer in a recent commercial. Now the lead singer of Deee-Lite is suing Sega for allegedly misappropriating her persona for a video game character.