Rather Like Closing the Barn Door After the Horse Has Already Left The AP has a report on Hormel's efforts to reclaim the name "spam." (Yes, I know they claim to be "defending" the name rather than "reclaiming" it, but I think that almost ten years of inaction in the face of increasing use of the name to mean unsolicited e-mail on the Internet gives rise to a pretty good claim that Hormel has acquiesced in the usage.)