Today's Funny. From Non Sequitur.
Thursday, August 21, 2008
Monday, August 18, 2008
Much Ado About a Dot. I couldn't possibly let this one go without a post. Reuters is reporting that uber-trendy Sprinkles Cupcakes (which bills itself as "The Original Cupcake Bakery") has sued the rapidly-expanding Famous Cupcakes for trademark infringement. Sprinkles alleges that Famous Cupcakes has infringed its federally registered trademark for a circle within a circle placed at the center of a cupcake. Without commenting on the merits of Sprinkle's claims (since I haven't seen the complaint), I will make the observation that the "modern dot" design appears to be quite the fad in graphic design right now, appearing on bedding, stationary, swim meet logos, and numerous other items I'm too lazy to look up. (I'm pretty sure that one of the current in-store displays at Caribou Coffee uses something similar to the "modern dot.") As for the cupcake battles, Famous Cupcakes gets extra points for shipping their cupcakes nationwide, although I must give props to Sprinkles for announcing plans to come to DC. (And if you want to know just how out-of-hand the cupcake craze has become, do a search of TEAS for marks registered and applied-for in connection with cupcakes and bakery services...) Now I really want a cupcake.
Posted by admin at 2:07 PM